Grant Thornton

An instinct for growth

We were excited about developing a youth facing campaign and brand activation to encourage young people who are studying to become CAs to complete their articles with SNG Grant Thornton. We developed a campaign identity and tag line that encourages students to own their growth. We used concentric circles derived from the brand logo to create a sub theme of exponential growth. We played with the visual cues to create an attractive campaign that we are all proud of.