Brand South Africa

Bringing event spaces and collateral alive with strategic visual identity.

We received an exciting brief to create a brand identity for a flagship event called The Nation Brand Forum. The identity we developed was based on the pathway or path to reviving our country’s identity. The pathway showed the rigorous path travelled and the exciting forward projection and outlook. The creative was influenced by visual cues from the 11 cultures common in South Africa, to create a bold visual system that allowed for modular application.